Where Google's Search Engine Gets It Wrong
The world spends billions of dollars trying to get their products seen by their potential customers. So do we. It makes sense to advertise in a competitive marketplace but there's a problem. The search engine doesn't recognize smaller companies with better solutions. For example, we make some of the best vegan belts and we've sold thousands. However, when you search for vegan belts on Google, you'll get search results from Amazon and Etsy first. They may have vegan belts but they also have a lot of noise. They also feature a non-U.S. based company in their top search results. What this results in is valid companies not being able to show their products and being forced to advertise when in fact they have the best results for a customer's query. We make some of the best vegan belts available. It's a shame that we're stuck somewhere in the middle of the search results when we in fact accurately provide a better search result.