June 24, 2024 2 min read

California, June 3, 2024 – Doshi, a premier vegan fashion accessories brand known for its commitment to quality, ethics, and sustainability, is excited to unveil a new pricing strategy designed to reward loyal customers and make luxury vegan fashion more accessible.

Under Doshi's new pricing structure, most new products will be introduced at their steepest discount (up to 60%). This launch discount will decrease over time, providing customers who act early with the best deals on Doshi's premium, designer vegan accessories.

"We want vegan fashion to thrive and we want to give our customers extreme value, which we see as a combination of price, style, quality,and durability. We aim to reward loyalty and offer our dedicated customers, especially our newsletter subscribers, the best prices," said Paras, founder of Doshi. "Think of this new structure as 'the early bird gets the worm (or seed, for us vegans).' Putting our steepest discount up front provides an excellent opportunity for those with limited spending capabilities, like students, access to our high-quality, fashionable products at an affordable price."

New products will first be announced through Doshi’s newsletters, giving subscribers the best chance to take advantage of the steep launch discounts. Following the newsletter, announcements will be made on the Doshi blog and social media platforms. While the exact process is evolving, the strategy is intended to improve access to Doshi's products rather than promote consumerism. "We pride ourselves on thinking differently and out of the box," Paras explained. "Our goal is to truly provide value by offering premium goods made with premium materials at value prices while maintaining our commitment to ethical and sustainable fashion.” The emphasis of this pricing plan decision is on its combatting of the effects of inflation; while prices across the market are rising, Doshi is lowering prices to benefit their customers as much as possible.

Doshi was founded to provide smart, fashionable, and quality vegan bags and accessories to people whose ethical, religious, or environmental beliefs led them to seek vegan products. Their goal is to meet the needs of socially and environmentally conscious professionals, jet-setters, and fashionistas.

A woman holding a black vegan leather tote.

What Makes Doshi Different? Intention.

Intentionally Vegan Design: They study trends and consult designers to ensure their products are stylish and up-to-date.
Intentionally Durable, Sustainable, and Vegan Materials: They use superior vegan materials, avoiding ordinary PU, to ensure durability, quality, and sustainability.
Intentionally Vegan Manufacturing: All components, from glues to hardware, are 100% vegan, ensuring no animal products are used.
Intentionally Connected: Doshi supports various vegan-friendly organizations, from animal rights groups to farm sanctuaries to environmentalism movements, reflecting their commitment to the broader vegan community.

For more information about their new pricing structure, products, principles, and charitable efforts, or to subscribe to their newsletter, visit Doshi's Website.