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June 16, 2023 6 min read

In today's world, where ethics and sustainability are becoming increasingly important, veganism is a lifestyle choice embraced by many. The demand for vegan products extends beyond food, encompassing various aspects of our lives, including beauty and skincare. In this article, we will explore the world of vegan makeup and skincare brands, understand what it means for products to be cruelty-free, and discover some of the best options available.

What Does Cruelty-Free Mean?

Cruelty-free refers to products that are not tested on animals during any stage of their production. These compassionate brands prioritize ethical practices by avoiding any form of animal testing, ensuring the safety and well-being of animals.

How Can I Tell if Products Are Cruelty-Free?

To determine if a product is cruelty-free, you can look for specific labels or logos on the packaging. These indicators provide assurance that the brand is committed to producing cruelty-free products.

Leaping Bunny Certified

The Leaping Bunny logo is an internationally recognized symbol awarded to brands that meet the strictest cruelty-free standards. It signifies that no animal testing is conducted by the company or its suppliers, ensuring a truly cruelty-free product.

PETA Certified Cruelty-Free

PETA (People for the Ethical Treatment of Animals) also offers a certification to cruelty-free brands. The PETA logo on a product confirms that no animal testing has occurred and that the brand is dedicated to promoting ethical practices.

Unofficial Cruelty-Free Logos

While the Leaping Bunny and PETA logos are widely recognized, some brands choose to create their own cruelty-free logos. Although these logos may not be as universally acknowledged, they can still indicate the brand's commitment to cruelty-free practices. Researching the brand's policies and practices is recommended when encountering unofficial logos.

What About Parent Companies?

Sometimes, a cruelty-free brand may be owned by a larger parent company that does test on animals. It's important to research and understand the ownership structure to ensure that both the brand and its parent company align with your cruelty-free values.

100% Vegan and Cruelty-Free Makeup Brands

Certain brands go beyond just cruelty-free and exclusively offer vegan makeup options. These brands eliminate all animal-derived ingredients, providing a comprehensive vegan product range that meets the highest ethical standards.

  • Kat Von D Beauty
  • Kat Von D Beauty is a renowned makeup brand founded by tattoo artist and animal activist Kat Von D. The brand offers a wide range of 100% vegan and cruelty-free makeup products, including foundations, lipsticks, eyeshadows, and more. Known for their high pigmentation and long-lasting formulas, Kat Von D Beauty embraces bold and creative makeup looks while maintaining a strong commitment to animal welfare.

  • Inika Organic
  • Inika Organic is an Australian brand that specializes in creating luxurious and 100% vegan makeup products made from natural and certified organic ingredients. Their collection includes foundations, concealers, blushes, bronzers, and more, all carefully formulated to provide exceptional performance without compromising on ethics. Inika Organic is certified cruelty-free and carries various international certifications, including the Vegan Society and Choose Cruelty-Free.

  • Pacifica Beauty
  • Pacifica Beauty is a brand that offers a wide range of vegan and cruelty-free makeup products with a focus on natural and sustainable ingredients. They provide an extensive selection of cosmetics, from foundations and primers to eyeshadows and mascaras. Pacifica Beauty is committed to environmental responsibility, using recyclable packaging and striving to create products that are good for both people and the planet.

    Cruelty-Free Brands With Vegan Options

    Many beauty brands offer a mix of vegan and non-vegan products. These brands prioritize cruelty-free practices but may have some products that contain animal-derived ingredients. They still provide vegan options, allowing consumers to make ethical choices within their range.

  • Tarte Cosmetics
  • Tarte Cosmetics is a popular cruelty-free brand that offers a wide range of makeup and skincare products. While not all of their products are vegan, they clearly label which items are vegan-friendly, making it easy for consumers to make informed choices. Tarte's vegan options include foundations, blushes, eyeshadows, and skincare products, all created with high-quality ingredients and a commitment to animal welfare.

  • Too Faced
  • Too Faced is a cruelty-free brand known for its playful and vibrant makeup offerings. While they do have some products that contain animal-derived ingredients, Too Faced also offers an extensive selection of vegan-friendly options. Their vegan range includes popular products like eyeshadow palettes, mascaras, lipsticks, and bronzers, allowing makeup enthusiasts to express themselves with animal-friendly choices.

    Best Drugstore Brands With Vegan Option

    Affordable and accessible, drugstore beauty brands have made significant strides in providing vegan options. These brands offer budget-friendly makeup and skincare products that are cruelty-free and suitable for vegans, ensuring ethical choices for all.

  • e.l.f. Cosmetics
  • e.l.f. (eyes lips face) Cosmetics is a beloved drugstore brand that offers affordable makeup and skincare products. They have a wide range of vegan options across their product line, including foundations, lipsticks, eyeshadows, primers, and skincare essentials. e.l.f. Cosmetics combines affordability with quality, making vegan beauty accessible to all.

  • Wet n Wild
  • Wet n Wild is another popular drugstore brand known for its affordable and cruelty-free makeup products. They clearly label their vegan products, making it easy for consumers to identify and choose vegan options. From colorful eyeshadow palettes and lipsticks to foundation and setting sprays, Wet n Wild offers a range of vegan-friendly choices that won't break the bank.

  • Milani
  • Milani is a drugstore brand that combines quality, affordability, and inclusivity. They offer a range of makeup and skincare products, and many of their products are vegan-friendly. Milani provides options such as foundations, blushes, lipsticks, and eyeshadows that cater to various skin tones and preferences while remaining cruelty-free and vegan.

    Delightful DIY Natural Beauty Recipes

    For those who enjoy a hands-on approach to beauty, DIY natural beauty recipes are a wonderful way to create personalized skin care products using simple, natural ingredients. These recipes allow you to control what goes into your beauty routine, ensuring it aligns with your vegan and cruelty-free principles.

    Here are a few delightful DIY natural beauty recipes to get you started:

  • Nourishing Avocado Face Mask:
  • Avocado is not only a delicious fruit but also a powerhouse of nutrients for your skin. Mash half a ripe avocado and mix it with one tablespoon of coconut oil and one tablespoon of agave syrup. Apply the mixture to your face and leave it on for 15-20 minutes. Rinse off with warm water to reveal moisturized and glowing skin.

  • Soothing Oatmeal Bath:
  • For a relaxing and soothing bath experience, grind one cup of oats into a fine powder using a blender or food processor. Add the oatmeal powder to your warm bathwater and soak for 15-20 minutes. Oats are known for their calming properties, making this bath perfect for sensitive or irritated skin.

  • Refreshing Citrus Body Scrub:
  • Combine half a cup of granulated sugar with the juice and zest of one lemon or orange. Add two tablespoons of coconut oil or olive oil and mix well. Gently massage the scrub onto damp skin in circular motions, paying extra attention to rough areas. Rinse off with warm water to reveal smooth and revitalized skin.

  • Hydrating Aloe Vera Gel:
  • Aloe vera is a natural moisturizer with soothing properties. Extract the gel from an aloe vera leaf and blend it until smooth. Apply the gel to your face or body as a hydrating moisturizer. You can also store the excess gel in an airtight container in the refrigerator for future use.

  • Energizing Coffee Body Scrub:
  • Coffee grounds can exfoliate and invigorate your skin. Mix half a cup of used coffee grounds with one tablespoon of melted coconut oil and one tablespoon of brown sugar. Gently massage the scrub onto damp skin in circular motions, then rinse off thoroughly. The caffeine in coffee grounds can help improve circulation and leave your skin feeling refreshed.

    Remember to conduct a patch test on a small area of your skin before using any DIY beauty recipe to ensure that you don't have any allergic reactions. Additionally, it's important to make small batches of these homemade products and use them within a few weeks to maintain their freshness and effectiveness.


    Embracing a vegan lifestyle extends beyond our dietary choices. Vegan makeup and skincare brands provide ethical and sustainable alternatives that align with our values. Doshi offers a range of vegan fashion accessories that complement your cruelty-free beauty regimen. Explore our collection today and complete your cruelty-free lifestyle with ethical fashion choices.

    Visit Doshi's website today to discover our stylish and sustainable vegan fashion accessories that perfectly complement your cruelty-free beauty routine.

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