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January 12, 2022 2 min read

What is Veganuary?

 The text "Veganuary" in a white font with alternating thicknesses. There is a heart at the end of the word. The whole thing appears on a hot pink background.

The new year is upon us, and that means new beginnings. Need a new year’s resolution? Would you love to get family and friends introduced in a vegan lifestyle? Veganuary is perfect for just that!

This charitable organization created the challenge in an effort to make a vegan world. Veganuary challenges people to go vegan for the 31 days of January with hopes that they will continue beyond with a vegan lifestyle.

Introducing People to Veganism

 A light pink graphic shows various statistics with descriptive text beneath each one. "Over 580,000 people sighned-up in our 2021 campaign; People from 209 countries and territories took part; More than 825 new vegan products and menus were launched for Veganuary 2021; 98% would recommend Veganuary to a friend; Our 2021 campaign featured in more than 1500 media stories."

Over half a million people participated in Veganuary 2021; participation rises year after year. Whether people decide to go vegan for animal welfare, the environment, or their health, many people take their individual motivations and discover all the benefits of going vegan during this challenge.

Grow the Vegan Market

The Veganuary organization helps bring visibility to veganism. During the 2021 campaign, more than 852 new vegan products and menu options were launched in key campaign countries. Veganuary has become quite a trend; this is creating an increase in vegan, plant-based purchases, which is great motivation for a larger vegan market and increased support for vegan businesses.


Providing Recourses

Pink graphics on a white background. Black text at the top reads "Thinking of trying vegan?" Below, pink text reads, "Veganuary is here to help." Each graphic is labeled: "Celebrity cookbook; Easy Meal Plans; Nutrition Guides; 31 Coaching Emails."

Veganuary also serves as a support for those trying to go vegan during this challenge. By signing up for Veganuary, you receive access to a celebrity vegan cookbook, easy meal plans, nutrition guides and coaching emails.

So, if you or friends and family feel overwhelmed by making the leap into a vegan lifestyle, Veganuary can help. And even better, it’s free!

How You Can Help

Does this sound super cool? It does to us! This organization solely runs on donations and has made such an impact already. If you’d like to help, you can donate to Veganuary and further the initiative toward a vegan world.

The words "Go Vegan" are written in pink spray paint on a black background.

Veganuary suggests different fundraising efforts on their site that you can do if you’d like to raise more through an organized effort too! Another fun idea that they suggest is getting your whole workplace to participate in Veganuary together. Sometimes a group effort can really help with these types of challenges.

So if you’d like to get involved in this amazing challenge and organization, there are so many ways to participate. We love being able to share Veganuary with you and hope you join in on the vegan fun!

Want some great recipes to get you started in Veganuary? Try some of these awesome Vegan dishes, or find your new favorite vegan place to visit!

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